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The company, Hawkers, was designed to inspire people to a new lifestyle. They wanted to help individuals create an authentic journey of discovery into their style to define themselves anew. As Chief Marketing Officer at the company, Alejandro Betancourt led the marketing efforts that helped him become an influencer on the streets of New York City and beyond.

Successful Social Media Marketing

Influencers on social media have become tools brands use to reach out to the key target group. Influencers are people who have followers or subscribers whom they interact with regularly through their social media platforms. Alejandro Betancourt was an influencer before he became a successful entrepreneur. During his time at Hawkers, he leveraged his personal experience and used it to market the brand’s content in ways that connected with the target audience. Alejandro even offered his services for free to help them with their social media marketing campaigns.

Alejandro Betancourt decided to promote Hawkers through his Instagram and Twitter profiles. He had built his social media fan base over the years, as he was a personal style blogger who often featured fashion on his Instagram account. At the time, he had more than 30,000 followers on his fashion blog posts, and these followers were amazed by the launch of Hawkers and it’s amazing designs. They were curious to see how their favorite blogger would be involved in this new lifestyle brand. Alejandro’s Twitter and Instagram accounts were the perfect platforms to promote the brand, as his followers were already interested in fashion and style.

Alejandro Betancourt was a fashion blogger before becoming a successful entrepreneur. During his time at Hawkers, he leveraged his personal experience and used it to market the brand’s content in ways that connected with the target audience. Alejandro even offered his services for free to help them with their social media marketing campaigns.

To know more [email protected]Leopoldo Alejandro Betancourt López’s Strategy For Transforming An Idea Into A Success Story